Build a Fortress For your Mind.

To combat the noise of the 21st century you must create a formidable fortress to defend and protect your own mental well-being and health. This fortress will become your philosophy of life, it will be impregnable. Though it will appear simple in its structure, the strength of the foundations will last eternity. But the labyrinth of your inner world will be yours to build, give stimulation to and improve upon as you age.

If you refuse responsibility for building your own personal mental fortress you will pay dearly in later life. For you will be always at the whims and mercy of others desires, most of whom do not have your best intentions.

Creating your own personal philosophy can be a hard process to master; it will often feel futile and leave you feeling lost and inadequate. This is why the code of the conqueror framework exists. It distils wisdom and knowledge of centuries into a comprehensive and pragmatic approach to achieving a life on your terms.

But to be of true value you must put your own stamp upon it. Without acknowledging this simple fact you will be forever stuck in the swamp of life with others clinging to you to remain where you are.

Your life is precious; you are worth more than a bit part in someone else’s novel. Make the effort to understand why you do what you do and how you can improve upon the foundations of the code to build your impregnable fortress, one that will endure your lifetime.

Everyone returns to their own truth, now it is time to find yours.

You are conqueror of your life, it is time to be who you were born to be, now rise, and face your day.

Code of the Conqueror – The Journey: A 21st Century Crusade For Self – Mastery

12 Steps To Conquering Happiness

Your past cannot be changed.

Opinions do not define you.

Smiles are contagious.

Things always get better with time.

Judgements are a confession of character.

Happiness is found within, not without.

Believe in karma, what goes around, comes around.

Kindness is free.

Overthinking leads to sadness, move on.

Positive thoughts create positive things.

You only fail if you quit, keep going, one step at a time.

Everyone’s journey is different, only you can choose your path.

Are you finally ready to set sail?

Julius Caesar - I came. I saw...

How many times are you going to hear your inner voice guiding you in the direction you should be taking, yet you continue to ignore or procrastinate making the actual effort to start anything? Only finding months later your ideas have taken shape through someone else’s effort, and even more frustrating the idea has become a success. These people are now looked upon with much recognition, but you know you had the thoughts first. Poor old you, if only you had taken action or voiced an opinion.

So how can you tell if the next tide is the right tide for you to set sail? There is only one solution, learn to listen to the person who knows you best… YOU.

And the only way this can be achieved is through silent contemplation, there is no other way.

With a little effort and patience your true inner voice will guide you in the right direction every time. That’s right every time. Can you imagine how successful your life would be if you made the right choices at the right time, simply by listening to yourself, instead of being led by others and doing what they want you to do.

So how do you know if you’re listening to the right inner voice? It’s true we all have many voices rattling around our minds on occasions. Often these are internalised voices from our past, people who have tried to help us or did their best to put us down; intentionally or unintentionally.

Yet these voices dominate our minds along with the daily media clutter; but that’s another story!

Some of these voices become part of our self-image and help form our values. Some of these voices are helpful, yet some remain negative, critical and over demanding. And if you ‘believe’ these negative voices and follow their direction they will rob you of reaching your true potential and deny you of so much pleasure. This is perhaps one of the greatest tragedies of life.

Your task in conquering your own mind is to distinguish the critic within, which must be silenced at all cost, and the guide within which must be cultivated. Though you must always remain vigilant that your guide isn’t away with the fairies and leading you out on a full tide without a contingency plan and life raft.

Being able to listen and understand your inner voice, I believe, is the most important thing you will ever learn to do. Though it will take time, discipline and courage to achieve.

(Oops! Forgot to mention that part, always read the small print!)

As I stated at the beginning you are the only one who knows yourself best.

Your inner genius awaits, just listen and go with the flow.

#URConqueror is the self-development channel of Azuni World and created by Mark Weeks. Our mission in life is to help educate and motivate people to lead lives of true self-leadership.

And if you are of a similar mind also follow us on twitter and facebook. We will follow you back, our egos are not so inflated that we don’t care about you.

The Law of GOYA

It was legendary sales trainer Tommy Hopkins who first talked about The Law of GOYA, which simply stands for ‘Get Off Your Ass’.

Which of course is pretty self-explanatory, and in times of lethargy over the past fifteen years of my self-development obsession I’ve reminded myself more than once to take some form of action no matter how small on a daily basis. And though I’ve sometimes let myself down, I’ve always returned to pursue my passion of self-development and helping others to realise their true potential.

As a conqueror of your own mind you too will have to return to the fray on a daily basis, there are no shortcuts in achieving control of your life. Nothing can be achieved without self-responsibility, discipline and mindfulness to your daily thoughts.

Just find something, every single day that brings you one step closer to your goal and reward yourself for your valiant efforts, no matter how insignificant they may seem.

I’ve recently found this short piece by Wilhelm Reich hidden away on my laptop and feel the timing is right to share it with you. Please take a minute to read it and reflect on your own accountability. Without action we are destined to be lead by those who manipulate our thoughts. Without action there is no hope. All you have to do is shoulder the barest fraction of responsibility and the world could be a very different place, just go GOYA and make it your very own Universal Law!

Listen, Little Man! by Wilhelm Reich

(All links are to AbeBooks )

“It is the fate of great achievements, born from a way of life that sets truth before security, to be gobbled up by you and excreted in the form of shit. For centuries great, brave, lonely men have been telling you what to do. Time and again you have corrupted, diminished and demolished their teachings; time and again you have been captivated by their weakest points, taken not the great truth, but some trifling error as your guiding principle.

This, little man, is what you have done with Christianity, with the doctrine of sovereign people, with socialism, with everything you touch. Why, you ask, do you do this? I don’t believe you really want an answer. When you hear the truth you’ll cry bloody murder, or commit it. … You had your choice between soaring to superhuman heights with Nietzsche and sinking into subhuman depths with Hitler. You shouted Heil! Heil! and chose the subhuman. You had the choice between Lenin’s truly democratic constitution and Stalin’s dictatorship. You chose Stalin’s dictatorship.

You had your choice between Freud’s elucidation of the sexual core of your psychic disorders and his theory of cultural adaptation. You dropped the theory of sexuality and chose his theory of cultural adaptation, which left you hanging in mid-air.

You had your choice between Jesus and his majestic simplicity and Paul with his celibacy for priests and life-long compulsory marriage for yourself. You chose the celibacy and compulsory marriage and forgot the simplicity of Jesus’ mother, who bore her child for love and love alone. You had your choice between Marx’s insight into the productivity of your living labor power, which alone creates the value of commodities and the idea of the state.

You forgot the living energy of your labor and chose the idea of the state. In the French Revolution, you had your choice between the cruel Robespierre and the great Danton. You chose cruelty and sent greatness and goodness to the guillotine.

In Germany you had your choice between Goring and Himmler on the one hand and Liebknecht, Landau, and Muhsam on the other. You made Himmler your police chief and murdered your great friends. You had your choice between Julius Streicher and Walter Rathenau. You murdered Rathenau. You had your choice between Lodge and Wilson. You murdered Wilson.

You had your choice between the cruel Inquisition and Galileo’s truth. You tortured and humiliated the great Galileo, from whose inventions you are still benefiting, and now, in the twentieth century, you have brought the methods of the Inquisition to a new flowering. …

Every one of your acts of smallness and meanness throws light on the boundless wretchedness of the human animal. ‘Why so tragic?’ you ask. ‘Do you feel responsible for all evil?’ With remarks like that you condemn yourself. If, little man among millions, you were to shoulder the barest fraction of your responsibility, the world would be a very different place. Your great friends wouldn’t perish, struck down by your smallness.”

~ Wilhelm Reich, Listen, Little Man!

Make today the day your small ripples turn into waves, after all #URConqueror of your destiny.

Posted by Mark Weeks

#URConqueror is the self-development channel of Azuni World and created by Mark Weeks. Our mission in life is to help inspire and motivate people to lead a life of true self-leadership.

If you enjoyed this post please sign up to our newsletter and join our little tribe of conquerors. You will also receive a free copy of ‘I Can. Therefore I Will.’ A must read in understanding your inner mind.

And if you are of a similar mind also follow us on twitter and facebook. We will follow you back, our egos are not yet so inflated that we don’t care about you.

Code of the Conqueror

Excerpt from Code of the Conqueror – the forthcoming book by Mark Weeks. It presents a simple fable, based on simple truths, that far too many of us are eager to ignore until the time is right or too late.

‘It has never been done before,’ says Fear scornfully.

‘And?’ Questions the Conqueror.

‘So it will never be done in the future.’


‘You are far too brash,’ chimes in humility, ‘there are names for those such as yourself.’

‘Maybe,’ replies the Conqueror calmly.

‘The place for those with your upbringing must always remain the same, otherwise…’

‘I lived my life long before you all entered it!’

‘You was young and reckless back then. You didn’t know what you was doing,’ Reason abruptly added.

‘Maybe,’ laughed the Conqueror, ‘but I have never lost my child’s heart.’

Sniggering to themselves, Fear, Humility and Reason turn to Father Time, who raises a mirror in line with the Conqueror’s face.

‘Look!’ Shouts Fear. ‘So you think you are still young? Your time has come and gone, you didn’t make the most of your life. You are closer to death than birth you fool.’

Fate suddenly appears and points to the dark looming clouds on the horizon, ‘Now there’s a storm coming, you cannot withstand it. You know in your heart how your story ends.’

‘Yes I do,’ whispers the Conqueror, ‘I am the storm.’


And so the journey begins…

© Copyright 2016 Azuni Book World Ltd. All rights reserved.

Mark’s Why & The Great Bald Eagle.

We all need a reason ‘why‘, yet sometimes it can be kind of tough to pin point exactly what that ‘why’ is and what we really stand for.

Over the past year I have been mentored by an old school friend, Andy Harrington, and through several of his products the main emphasis has been centred upon finding ‘your true reason why‘. So I gave it a shot, I’ve been going around in circles for far too long, what did I have to lose. I tried scratching away at the surface and turned the clock back to 2004, when I longed to put my leadership, people skills and creativity to use in helping others reach a little higher and aspire to lead lives set on their terms.

But it didn’t truly answer my reason why.

Then I recalled many of my trials and tribulations when I visited hundreds of companies as a corporate charity fundraiser. Some days it was tough to say the least, people where unfriendly, sceptical and full of excuses of why a £4 a month donation would lead to their financial ruin. Other days it was a breeze, I meet kind hearted and warm people who would welcome me into their own environment, and regardless if staff had donated or not, I felt I had represented the charities to the best of my abilities.

Maybe it was just me and the way I presented myself on certain days, but the same patterns were forming in different workplaces every single time, this made me curious to say the least. If I visited a company in Norwich one week and then the same companies branch in Southampton the week after, the same attitudes and mannerisms would be identical. It was kind of scary how people are moulded into a corporate culture and systemised!

With the recession over I returned once more to the building industry; as much as my body protested. But still the desire to help others lead a life on their own terms had not been extinguished. Though I still had much work to do in finding my true reason why and in finding ‘my own people’.

My eureka moment! A story, a simple story with issues 🙂

A young Sioux Warrior stole a Bald Eagle egg from its nest, hesitant to show his father he hid it within the family’s chickens nest.He checked the nest every day in anticipation, but then tragedy struck when the young warrior drowned in a freak accident. Life would never be the same for the family, but life continues and the eaglet hatched with the brood of chicks and though he felt different he was accepted and grew up with them.

Many of the Sioux children stared and made fun of the odd looking chicken, but no adults took any notice and left the eagle to do what reservation chickens do.

All his life he scratched the earth for worms and insects. He cackled and clucked with the loudest of them. And would beat his wings and fly a few feet in the air when boys threw stones at him. But he was content and just pleased not to be eaten like so many of his friends had been.

Years passed and the eagle grew very old.

One day he saw a magnificent bird above him in the cloudless blue sky. It soared and soared before gliding majestically, with scarcely a beat of it’s powerful wings.

The old eagle looked up in awe. ‘Who’s that?’ He asked.

‘That is the great Bald Eagle,’ his friend replied in an instant. ‘He belongs to the sky. Not like us, we belong to the earth. We’re chickens.’

So the eagle lived and died a chicken, for that’s what he thought he was.’s Why – A 21st Century Crusade

Only you can change YOU.

If you think you are beaten, you probably are
If you think you dare not, you probably won’t
If you’d like to win, but think you can’t
it’s almost certain to be true.

If you think you’ll lose, you’ve lost
For out of the world we find
Success begins with in you
It’s YOUR state of mind.

If you think you’re outclassed, you are
You’ve got to think higher to rise
You’ve got to be sure of yourself before
You can ever win such a prize.

Life’s battle don’t always go
To the stronger or faster man
But sooner or later the man who wins
Is the one who thinks he can.

You are conqueror of your world.

Don’t Say You Never Had A Chance

Today’s short post comes courtesy of The Napoleon Hill Foundation on developing a Positive Mental Attitude.If you don’t know what you want, don’t say you never had a chance.

The people who complain the loudest about never having an opportunity in life are usually the ones who always have a ready excuse for their failures. Nothing is ever their fault; they are victims of their heritage, their environment, insufficient education, or any number of other factors that they perceive as placing them at a disadvantage.

If you look hard enough, you can always find reasons for not attempting something or not sticking with the job to the end.

Successful people, though, are not excuse-makers. They take responsibility for their actions, they set goals, and they assume responsibility for their achievement. Where others see despair, they see hope.

​They approach every situation with enthusiasm, confident in the knowledge that nothing is impossible for those who have a Positive Mental Attitude.

Napoleon Hill

Rise of the Conqueror – Change will come (With audio version)

Listen to the audio)

Onwards and upwards. Your journey has just begun.

Do not hurry. Breathe in life, breathe in the day. Slow and gentle. Change will come soon enough of its own accord.

All around you is energy, everything, even the most solid of objects emanate energy. You are energy too. Use energy wisely.

Appreciate the pain in your life and appreciate the sorrow from your eternal spring. Life will soon change and you will soar once more.

Refine and improve the quality of your thoughts. As a conqueror you have little to fear from the world.

A poor man though always suffers from lack. This attitude only serves to awaken endless desires, be they of the flesh, money or power. Being inflamed with desire will inevitably wear out his mind, body and spirit and will succumb to a sleep walking death in the middle of his life. The whole world will appear pitted against him and make for a sorrowful existence.

The world is always changing. Everything is in a state of flux. Like a flowing river, you will never step in the same place twice.

The river of yesterday is not the same river today.

Everyone grows older. Everyone decays. It is life. Accept it. Go with the flow. Just breathe.

Understand and embrace the essence of change, of life and all it endeavours to do to destroy the equilibrium in you.

We hold onto things in an effort to find happiness and comfort. It is wrongful.

We cling with all our might to hold onto things that are past their time. Let go. You cannot control everything.

Love and let go. Don’t let others own your happiness. Adapt and overcome. Be you.

We don’t have control over life, people or time.

From today, embrace change. It is not painful, only resistance to change is.

Change is no longer our enemy but our teacher.

Now, rise and face your day.

You are conqueror of your life.

Opening to Lesson #6 – Code of the Conqueror

Here’s a little peak at the opening of lesson six from Mark’s latest book, Code of the Conqueror – The Journey. We hope you enjoy it:)

‘You have never conquered anything before,’ Fear said scornfully.


‘So, it will never be done in the future.’


You are far too brash,’ bellowed Anger. ‘There are names for those such as yourself.’

‘Maybe.’ I said calmly.

‘The place for those with your upbringing must always remain the same, otherwise—’

‘I lived my life long before you all entered it!’

‘You were young and reckless back then. You didn’t know what you were doing,’ Reason added knowingly.

‘Maybe, but I’ve never lost my child’s heart.’

Sniggering to themselves, Fear, Anger and Reason turn to Father Time, who raises a mirror to my face.

‘Look!’ Shouted Reason. ‘So, you think you are still young? Your time has come and gone, you didn’t make the most of your life. You are closer to death than birth you fool.’

​Anxiety appeared from nowhere and pointed to the dark looming clouds. ‘Now there’s a storm coming, and you cannot withstand its ferocity. You know in your heart how your story ends.’

‘Yes, I do,’ I whisper. ‘I am the storm.’

About Code of the Conqueror – The Journey.


Welcome to the world of Zhi, ancestor of Genghis Khan’s chief adviser, as seen through the eyes of the hapless entrepreneur Alex, as he treks the Great Wall of China.

Through humour, humility and stories of the Mongolian Empire, Zhi opens Alex’s eyes to the Six Great Desires.

If you’re looking to change direction with your life and remobilize your ‘mojo’ this book holds the key.

The Code of the Conqueror – The Journey is filled with ancient and modern wisdom, inspiring maxims, and proverbs that will keep you returning time and time again to guide you towards success and overall wellbeing. 

Desire is inevitable. Surrender is optional.

Zhi’s teachings reveal what every slightly worn out adult already knows, life is littered with temptation and suffering, yet still we go on as before, hoping our lives will change by doing the same thing over and over. Why is this?

‘To this point, you have been willing to change everything except yourself but change you must. Either I help you open your eyes or time will, and this I can promise … time will not be so gentle.’ ~ Zhi

Are you ready to follow the mystical life of Zhi, as he unravels the first part of the Code of the Conqueror?

Conqueror’s Pledge …

Strive for excellence, control your desires, discipline your mind, speak the truth and exceed yourself. Respect your mother & father. Respect yourself. Savour friendships.

These principles will help you to conquer yourself, make you stronger, give you hope and create momentum for personal greatness.

Get your copy today and Unleash your Inner Conqueror.


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